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Slide 1 - Nokia organizational intervention: Presented by: Iqra Mukhtar Yumna gulzaar Yumna khan Rimsha jahan Neha kashif Maria Nadeem Zeenat Irfan
Slide 2 - EXECUTIVE SUMMERY: Nokia Company is one of the largest companies in the world providing employment to very many people. Equipment includes; mobile phones, telecommunication equipment and other mobile content services Nokia products have penetrated almost all regions of the world. Nokia’s success has been driven by its key theme which is ‘accelerate and innovate Nokia Company has provided employment opportunities to about 123,600 people all around the world. Nokia company recorded overall revenue of about $57, 157.5 million. In fact, it is recorded that this was not its best because it represented a 19.2% decrease in its revenue as compared to the previous financial year.
Slide 3 - INTRODUCTION:
Slide 4 - BACKGROUND Nokia corporation is an international communication firm . The modern Nokia company was established in 1967. In 1987 the company manufactured its first mobile phone . Nokia corporation merged with Siemens to form one of the biggest telecommunication networks dubbed Nokia Siemens network.
Slide 5 - VISION AND MISSION STATEMENT: Their vision is to create, build, and encourage people from all countries to communicate with each other in order to create a world where everybody is connected. “our strategic intent is to build great mobile products our job is to enable billions of people everywhere to get connected”
Slide 6 - INTERVENTIONS
Slide 7 - 1981 to 1997 Year 1981 The world's first international cellular mobile telephone network NMT opened. Year 1984 The world's first portable NMT car telephone, the Nokia Talk man. Year 1991 The first manufacturer to have a large-scale production-ready GSM phone. The world's first genuine GSM call made using Radiolinja's network, supplied by Nokia.
Slide 8 - Year 1993 The first Personal Communications Network based on GSM 1800 standard delivered by Nokia. Year 1995 The world's first integrated wireless payphone. Year 1997 The world's first four TETRA networks were delivered by Nokia.
Slide 9 - 1998 to 2008 1998, Nokia beat Motorola and became the World’s No 1 mobile phone company . The success of Nokia in the early 2000s and its technology development was linked to the Symbian operating system .The company’s main strategic focus during the early 2000s was to expand to both the mobile voice market and the multimedia business. In 2004 alone, Nokia introduced 36 mobile device models5 in all price ranges and with a wide variety of functional features. In 2008, Nokia’s top management made a decision to acquire the full ownership of Symbian Ltd., which was still the world’s leading smartphone software platform.
Slide 10 - 2010 to present By 2009 and 2010 Google and Android had dominated the market. Shifting from hardware to software. They thought, they will improve Symbian and it was their biggest mistake.
Slide 11 - Nokia undertook a monumental shift in 2011. A partnership with Microsoft to deliver industry-leading smartphones. Smartphone features like touch screen, QWERTY keyboards, and more affordable price.
Slide 12 - In 2012, Nokia's smartphone sales rapidly decreased. In May 2013, , Nokia entered a partnership with China Mobile. In 2014, Microsoft acquired the Asha, X and Lumia brands.
Slide 13 - Nokia was prohibited from manufacturing any Nokia branded smartphones until December 2015. In 2016, infrastructure, fostering innovation. licensing to HMD, and board of directors.
Slide 14 - In 2017, Nokia 6, a mid-range smartphone based on the Android. In 2018, Nokia signed a deal with Japan's largest mobile operator. In 2019, Canadian government provide C$40 million to support 5G technology.
Slide 15 - In June 2020, 5G contract worth approximately $450 million. In October, contract with NASA. $14.1 million contract program is expected to launch in 2022.
Slide 16 - Why nokia failed? There are two basic reasons of Why Nokia Failed that we will discuss here. They were hesitant to CHANGE: The first reason why Nokia failed was: Nokia was growing, therefore, they were hesitant to change. Nokia reduced his market share of Europe because of Google and Apple and in Asia Samsung and Motorola brought flip phones in the market. Moreover, Chinese companies also started making millions of mobile phones every year. Chines manufacturers were providing better quality phones at low rates because of a high level of production. Nokia was failed because they didn’t bring changes. But it’s not true Nokia didn’t understand that consumers are shifting from hardware to software. They want more features in their mobile phones. But Nokia was stuck on “Our Mobile won’t break even you throw it on the surface”
Slide 17 - 2) They CHANGED, but in the wrong DIRECTION: the first change that they brought was: they changed their CEO and hired Stephen Elop at the end of 2010. They decided to launch an android phone. But when they were going to create a contract with Google, they thought that its a wrong decision because it’s not unique (already hundreds of companies are using android). They thought if we accept android then we will go in a rat race, therefore, they decided to drop google and accept Microsoft. But they didn’t understand that Microsoft is not compatible with the Mobile phone. And it was their 2nd biggest mistake. Nokia brought Change at the end, but they did in the wrong direction.
Slide 18 - Conclusion: Nokia was known to be a global brand. IPhone in 2007 brought misfortune for Nokia Nokia lose its position. Harmful and effective for the market reputation of Nokia. Nokia actually faced such drawbacks only because it failed in fulfilling its customers need and demand.
Slide 19 - ppt slide no 19 content not found
 

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