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Home / Computers & Web / Computers & Web Presentations / Zit er een oplossing in Social Media PowerPoint Presentation

Zit er een oplossing in Social Media PowerPoint Presentation

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Zit er een oplossing in Social Media Presentation Transcript

Slide 1 - SANOMA MEDIA en de SOCIAL CUSTOMER: praktijkcases dinsdag 11 december 2012
Slide 2 - Leonard Bukenya Business unit manager social @bukenya & Kirsten Jassies Productmanager blogs & social @kirst_enj
Slide 3 - 15 september 2011: miljoenen nota gelekt. Bram Talman ontdekt miljoenen nota online.
Slide 4 - 4 Presentation name / Author De uitdaging van Sanoma Het businessmodel van selectieve distributie staat onder druk… Zit er een oplossing in Social Media?
Slide 5 - 5 Presentation name / Author Service Content marketing User generated content Co-creatie Hoog Hoog Laag Laag Invloed van de klant Bereik
Slide 6 - 6 Presentation name / Author Viva.nl Vrouwen met een mening 2,3 mln unieke bezoekers bezoekers per maand.
Slide 7 - 7 Presentation name / Author Viva.nl samenwerking op het forum met Menzis 130 reacties in 1 dag
Slide 8 - 8 Presentation name / Author Viva 400 Genomineerden moesten zelf stemmen verzamelen 13.000 stemmen in 2 weken 20% via social verwijzingen
Slide 9 - 9 Presentation name / Author Goeievraag.nl 3,2 mln uniek bezoek per maand Platform voor onze merken om expertise te delen
Slide 10 - MARGRIET social sampling op Facebook Like Margriet tijdschrift en ontvang een gratis exemplaar. Binnen 48 uur 3.000 likes bereikt.
Slide 11 - STYLETODAY Goodiebagdays op Facebook In 2 jaar tijd 36.000 Facebookfans bereikt, met 3x per jaar de goodiebagdays. Levert 15% social traffic op. Propositie voor adverteerders.
Slide 12 - Sanoma twittercase: ‘de juf uithangen’ In een weekend grote ophef rondom gesprek op twitter van webcare medewerker en klant. Resultaat: social reactiestrategie voor ALLE afdelingen van Sanoma.
Slide 13 - Ouders van NU usergenerated beeld (en cover) Upload je babyfoto op de Facebookpage van Ouders van Nu en maak kans op de cover.
Slide 14 - Social spreekuur vtwonen: Facebook en Twitter (en binnenkort Google hangout) spreekuur met stylisten en adverteerders Ouders van Nu: Twitter spreekuur met specialisten als verlos- of opvoedkundige
Slide 15 - Leesy Sunday op tijdschrift.nl Op de iPad app tijdschrift.nl koop je op Leesy Sunday vrijwel alle bladen met 30 tot 50% korting. Ook een aanbieding voor papieren variant. Via social van tijdschriften en influencers gedeeld. Resultaten boven verwachting.
Slide 16 - Social strategie komende jaar: FOCUS OP INFLUENCERS
Slide 17 - Leonard Bukenya Business unit manager Social @bukenya & Kirsten Jassies Productmanager blogs & social @kirst_enj
 

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