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Social Media Networking PowerPoint Presentation

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Social Media Networking Presentation Transcript

Slide 1 - New Mexico Broadband ProgramInternet Tools for Small Business Success Module 9 Introduction to Social Media Marketing
Slide 2 - Internet Tools for Small Business Success Class Series Terminology & Planning Communication & Collaboration Accounting & Finance Intro to Online Marketing E-Newsletters Websites & Blogs Search Engine Optimization E-Commerce Introduction to Social Media Marketing Facebook & Twitter Social Media Administration LinkedIn
Slide 3 - Primary Business Components Planning Operations Accounting & Finance Sales & Marketing Hiring Planning Accounting & Finance Operations Marketing & Sales Management & Hiring
Slide 4 - How This Class Works Discussion Hands-on Exercise Demonstration
Slide 5 - Class Framework Divided into Core Business Elements Internet Tools for each Element Terminology Realm of tools Choosing the right tool for your business Getting Started
Slide 6 - Today’s Class Goals Learn the terminology of “social media” Learn the types of social media Understand the pros and cons of using social media for marketing Identify ways your business can use social media Identify your target markets
Slide 7 - Terminology Social Media A suite of online services that facilitates two-way communication and sharing of content.
Slide 8 - Social Media Technologies STAY TOP of MIND
Slide 9 - Marketing The process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. Terminology
Slide 10 - Terminology Relationship Marketing A form of marketing which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.
Slide 11 - Terminology Social Media Marketing The process of gaining website traffic or attention through social media sites.
Slide 12 - Getting Your Message Out
Slide 13 - Types of Social Media Blogs Microblogging (Twitter) Social Networks (Facebook, Myspace) Social Media Sharing: video (YouTube); photo (Flickr, Picasa); audio (podcast alley) Social Bookmarking (Digg.com, StumbleUpon.com) Professional Networking (LinkedIn)
Slide 14 - ppt slide no 14 content not found
Slide 15 - Why Use Social Media?  Facebook:At Least 500 Million Active Users (more than 50% of these log on daily) LinkedIn:  More than 80 Million Members Twitter:More than 190 Million Unique Visitors Monthly These are the Big 3 – Learn how to use them!
Slide 16 - Marketing Strategy Marketing… 1.) identifies likely customers 2.) reaches likely customers where they already are 3.) offers customers a value exchange 4.) delivers and satisfies or dissatisfies 5.) repeats “Marketing creates meaningful relationships.”
Slide 17 - Relationship Marketing Emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions Finds, attracts, and wins new clients Nurtures and retains customers Reduces the costs of marketing and customer service
Slide 18 - Customers are Equal Partners “Let’s build this business together.”
Slide 19 - Relationship Marketing Technologies STEP 1 – Websites & Blogs making it less costly for you to inform customers and more potential customers STEP 2 - Search Engine Optimization making it easier for customers to find and connect with you
Slide 20 - STEP 3 - Social Media making it easier for you to find your customers making it easier for you to stay in touch with your customers making it less costly for you to stay in touch with your customers Relationship Marketing Technologies
Slide 21 - Tools and Technologies Search Engine Optimization Your website LinkedIn, databases, subscription to e-newsletters or “Deals” Facebook, Twitter, email Suite of social media tools: YouTube, foursquare, Flickr, Groupon
Slide 22 - Benefits of Using Social Media Cast a wider net Brand Build relationships Improve business processes Improve search engine ranking Sell when opportunity arises Save money on advertising
Slide 23 - Disadvantages of Using Social Media Requires time & consistency Difficult to gain visibility Requires discipline, structure, and schedule Need a Web site or blog to function as your online HUB for information sharing for capturing contact info
Slide 24 - Should you use it? If your customers aren’t online, don’t use it. Everything you already know about marketing still applies; social media is a new tool, not a new world. Use social media techniques as part of your overall marketing strategy.
Slide 25 - Social Media Marketing “Rules” Be subtle, not self-promotional Avoid blatant advertising Freely contribute real information Avoid using ALL CAPITAL letters in a post Avoid emailing individuals directly Respect your audience (no negative comments) Source: Jan Zimmerman and Doug Salin. Social Media Marketing all-in-one for Dummies. Wiley: 2010.
Slide 26 - Social Media Marketing Tips Ask questions Be helpful Use humor Post simple, meaningful content Include industry news Consider establishing yourself as a subject matter expert Include news & teasers about new products Source: Source: Jan Zimmerman and Doug Salin. Social Media Marketing all-in-one for Dummies. Wiley: 2010.
Slide 27 - Who is your Target Audience? On your handout, describe your target audience. Who will be buying your products? Who are you trying to reach in your social media marketing campaigns? List their: Age Income Education level Residence location Habits and interests?
Slide 28 - Where to Start? How do you determine which social media tools are best suited for your business?
Slide 29 - Facebook Use Sources: allfacebook.com
Slide 30 - Twitter Use
Slide 31 - Today’s Class Goals Learn the terminology of social media Learn the types of social media Understand the pros and cons of using social media for marketing Identify ways your business can use social media Identify your target markets
Slide 32 - We appreciate the time you spent with us.We hope to see you at the next training! These materials were created collaboratively by the New Mexico Department of Information Technology, Fast Forward New Mexico, and the New Mexico State Library, under grants provided by the National Telecommunications and Information Administration. These materials are not to be used for profit. Connecting you to a world of opportunities
 

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