X

Download Organizing for Advertising and Promotion The Role of Ad PowerPoint Presentation

SlidesFinder-Advertising-Design.jpg

Login   OR  Register
X


Iframe embed code :



Presentation url :

Home / Business & Management / Business & Management Presentations / Organizing for Advertising and Promotion The Role of Ad PowerPoint Presentation

Organizing for Advertising and Promotion The Role of Ad PowerPoint Presentation

Ppt Presentation Embed Code   Zoom Ppt Presentation

PowerPoint is the world's most popular presentation software which can let you create professional Organizing for Advertising and Promotion The Role of Ad powerpoint presentation easily and in no time. This helps you give your presentation on Organizing for Advertising and Promotion The Role of Ad in a conference, a school lecture, a business proposal, in a webinar and business and professional representations.

The uploader spent his/her valuable time to create this Organizing for Advertising and Promotion The Role of Ad powerpoint presentation slides, to share his/her useful content with the world. This ppt presentation uploaded by worldwideweb in Business & Management ppt presentation category is available for free download,and can be used according to your industries like finance, marketing, education, health and many more.

About This Presentation

Slide 1 - Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communications Organizations © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Slide 2 - Participants in the IMC Process © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Marketing Communications Specialist Organization Media Organizations Advertiser (Client) Advertising Agency Collateral Services Direct Response Agencies Sales Promotion Agencies Interactive Agencies Public Relations Firms
Slide 3 - Advertising Department Under Centralized System © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin President Production Finance Marketing Research and Develop-ment Human Resources Advertising Marketing Research Sales Product Planning
Slide 4 - Better Communications Fewer Personnel Continuity Of Staff Less Goal Involvement Longer Response Time Pros & Cons of Centralization © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin The Centralized System + Positive - Negative
Slide 5 - Decentralized Brand Management System © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Production Finance Sales Brand Manager Ad agency Brand Manager Ad agency Product Management Sales Promotion Package Design Merchandising Advertising Department Marketing Research Marketing Services Marketing Research and Development Human Resources Corporate
Slide 6 - Competition for Resources Lack of Experience in IMC Increased Flexibility Rapid Problem Response Concentrated Attention Pros & Cons of Decentralization © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin The Decentralized System + Positive - Negative
Slide 7 - Less Objectivity Less Experience Better Coordination More Control Cost Savings Pros & Cons of In-House Agencies © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin The In-house Agency + Positive - Negative
Slide 8 - Most No Fear advertising is done by their in-house agency © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin +
Slide 9 - Artists Ad Agencies Have Skilled Specialists © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Writers Researchers Photographers Media Analysts Other Skills
Slide 10 - Planning advertising Creating advertising Producing advertising Performing research Selecting media Strategic market planning Sales promotion and training Trade show materials Package design Full-Services Agencies © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Full Range of Marketing Communication and Promotion Services Non-Advertising Services
Slide 11 - Typical Full-Service Agency Organization © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Writers Art Directors Traffic TV Produciton Traffic Print Production VP Creative Services Account Executive Account Supervision VP Account Services Media Research Sales Promotion VP Marketing Services Personnel Accounting Finance Office Management VP Management and Finance President Board of Directors
Slide 12 - Services Provided by Agencies © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Agency Services Marketing Services Account Service
Slide 13 - The Role of Creative Boutiques © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Creative Boutiques Provide Only Creative Services Full-Service Agencies May Subcontract With Creative Boutiques
Slide 14 - Coca Cola’s in-house boutique created this popular spot © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin +
Slide 15 - Agencies and Clients Develop Media Strategy Specialize in Buying Media, Especially Broadcast Time Media Buying Can Be Specialized © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Media Buying Services
Slide 16 - Commissions Method Cost-Plus Agreements Percentage Charges Fee Arrangements Methods of Agency Compensation © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Compensation Methods
Slide 17 - Young & Rubicam has handled Dr. Pepper for over 30 years © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin +
Slide 18 - Foote, Cone & Belding was the agency for Levi’s for 68 years © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin *Click outside of the video screen to advance to the next slide
Slide 19 - Poor performance Poor communications Unrealistic demands Personality conflicts Personnel changes Changes in size Conflict of interests Changes in strategy Declining sales Payment conflicts Why Agencies Lose Clients © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Slide 20 - Referrals How Agencies Gain Clients © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Solicitations Presentations Public Relations Image, Reputation
Slide 21 - Gateway Changed Its Advertising After Changing Agencies © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin *Click outside of the video screen to advance to the next slide
Slide 22 - A Change in Strategy Led to a Change in Gateway’s Advertising © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin *Click outside of the video screen to advance to the next slide
Slide 23 - Creative Media Services Research Direct Mail Data Base Management Direct Response Agency Activities © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Direct Response Agencies
Slide 24 - Contest/Sweepstakes Development Premium Design Coordination With Advertising Research Creative Work Promotion Planning Activities performed by Sales Promotion Agencies © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Slide 25 - Strategy Development Generating Publicity Lobbying Public Affairs Damage Control Image Portrayal Functions performed by Public Relations Firms © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
Slide 26 - Special Effects Video Audio Kiosks CD-ROMs Web Sites Web Banner Ads Functions performed by Interactive Agencies © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Interactive Media Creation Digital Content
Slide 27 - Planning and Implementing Research Primary Data Collection Qualitative & Quantitative Analysis and Interpretation Information Application Marketing Research Companies © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
 

Frequently Asked Questions

> About SlidesFinder?

Slidesfinder is a website that allows users to upload and share their PowerPoint presentations online. It provides a platform for individuals and businesses to share their ideas and knowledge through presentations, and for others to view and download these presentations for educational or professional purposes.
Slidesfinder offers a wide range of presentation topics and categories, including business, education, science, technology, health, and more. Users can also search for presentations using keywords, tags, or by category. The website provides tools to create professional presentations with rich media, animations, and graphics.



One of the key features of Slidesfinder is its user-friendly interface, which allows users to easily upload, view, and share presentations. Users can also embed their presentations in their websites or blogs using the website's embed code feature.
Slidesfinder also offers premium services, such as the ability to create private presentations and to download presentations in high-quality formats. However, the basic features of Slidesfinder are free to use, making it accessible to anyone who wants to share their ideas and knowledge through presentations.

> How do I register with SlidesFinder?

Go to registration page (you can see signup link on top of website page) https://www.slidesfinder.com/signup . If you have facebook/gmail account them just click on SIGN IN WITH FACEBOOK OR SIGN IN WITH GOOGLE button, by this you will be a registered member of slidesfinder without filling any form, required detail automatically will be fatch from your account. If you do not a Facebook account, then click on "Signup". Fill all required fields and you will be a registered member of slidesfinder.

> Is slidesfinder account confirmation is mandatory?

Yes it is mandetory to active your account to login.

> Do I need to signup/login on SlidesFinder before uploading a PowerPoint presentation?

Yes, you need to login with your account before uploading presentation. Your username will be displayed on your uploaded presentation. Your registered email id is needed for sending your stats of uploaded presentation.

Slidesfinder is a sharing website for PowerPoint presentations search and share. Find your interest in the form of powerpoint presentations on slidesfinder and save your valuable time . On Slidesfinder you get presentations from our huge library of professional ppt presentations. We believe in making your search INFORMATIVE and FUN. Find your best ppt presentation from a pool of PowerPoint presentations stacked under important industry categories like business & management, heath & Wellness,eduction & training etc. We provide unique informative PowerPoint presentation for marketers, presenters and educationists. These professional PowerPoint presentations are uploaded by professionals from across numerous industry segments.These ppt presentations are available for FREE download.

Not just finding your interest, but facilitate you broadcast your interest. We have created this platform for easy sharing of PowerPoint presentations, ensuring that these presentations get maximum exposure. Create your slidesfinder account and upload PowerPoint presentations for free, share on social media platforms and BUILD YOUR CROWD WITH PRESENTATION !!

The Great Buddha says, "Share your knowledge.It’s a way to achieve immortality"! So, start sharing knowledge and we are here to make that immortal !!

© 2013-2024 SlidesFinder. All rights reserved.

Re-productivity of content are not allowed. Without prior written permission from author, commercial use of any content is illegal.