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Event management Student PowerPoint Presentation

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Slide 1 - 24 February 2007 MATS326/EventMgt.ppt Event management budget uncertainties insurance against risks MST326 lecture 8
Slide 2 - 24 February 2007 MATS326/EventMgt.ppt Event management What is an event?: conference, symposium hands-on training marketing exhibition sports competition many others ...
Slide 3 - 24 February 2007 MATS326/EventMgt.ppt Rudyard Kipling's poem: I Keep Six Honest Serving Men: "I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who"
Slide 4 - 24 February 2007 MATS326/EventMgt.ppt Budget: conference venue Day rate per person all-in Hire venue at fixed costs, and either pay lower day-rate to cover refreshments perhaps with teas/coffees required leave delegates to find own refreshments Access arrangements disabled persons exhibition materials
Slide 5 - 24 February 2007 MATS326/EventMgt.ppt Budget: conference speakers speakers pay full registration fee include their accommodation? include travel and subsistence costs? generates goodwill and eases speakers load speakers pay (reduced) registration fee speakers attend free the latter two require higher registration fees from non-speaking delegates
Slide 6 - 24 February 2007 MATS326/EventMgt.ppt Conference: delegates Poster papers often used to gain additional delegates Access for disabled persons Special dietary requirements vegetarian, vegan, halal, etc
Slide 7 - 24 February 2007 MATS326/EventMgt.ppt Budget: marketing and media advertising TV, radio, journals, magazines specialised mailing lists e-discussion lists SMS/MMS telecommunications media flyers, brochures etc design costs printing costs mailing costs
Slide 8 - 24 February 2007 MATS326/EventMgt.ppt Budget: other costs administration personnel on-the-day travel (to view venue in advance) audio-visual aids and technician ... and other income sponsorship “flyers” in the delegate pack
Slide 9 - 24 February 2007 MATS326/EventMgt.ppt Budgets “Annual income twenty pounds, annual expenditure nineteen pounds nineteen shillings and sixpence, [£19.97½p] result happiness. Annual income twenty pounds, annual expenditure twenty pounds and sixpence, [£20.2½p] result misery”. Mr Micawber in Charles Dickens “David Copperfield”
Slide 10 - 24 February 2007 MATS326/EventMgt.ppt Continue or cancel? cancellation may incur: lost deposits on venues refunds of any prepayments speakers spending in anticipation of event “all that effort for nothing” continuation may result in: negative budget “loss leader” informing future events loss of reputation, if delegate expectations not realised
Slide 11 - 24 February 2007 MATS326/EventMgt.ppt Other types of events Broadly the same considerations outdoors may also need formal permission to use public space fenced area accessible only to ticket holders security to ensure no freeloaders public address systems first-aid provision independent caterers
Slide 12 - 24 February 2007 MATS326/EventMgt.ppt Insurance what can go wrong? pay-on-the-day and no-one arrives the weather (no audience - no “atmosphere”) insurers will cover the risk? they are in business to make money they consider the risks involved they request lower premiums where a full risk assessment already exists where plans/budgets have sensible contingency
 

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