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Digital Marketing Melbourne PowerPoint Presentation

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Digital Marketing Melbourne Presentation Transcript

Slide 1 - Audience Measurement: Using Edge AI/Machine Learning for DOOH
Slide 2 - What is DOOH ? One of the fastest growing advertising categories is outdoor billboards, specifically because it can be very attractive. For example: they are completely resistant to some problems plaguing online display ads such as ad blocking and user skipping content due OOH displays which cannot be skipped by users unlike other types on media channels like TV Ads One reason why DOOH has grown so much recently? It offers many advantages over technology used in internet-based promotion campaigns such as targeted audiences who see your message at exactly where you want them.
Slide 3 - What does FastEdge's new audience measurement solution involve? Basically, it is hard-wired sensors that are put on the DOOH display networks. The data gathered from those sensors will be used to calculate a variety of different audience metrics. These include: • Audience attention levels - the percentage of spectators looking at a specific screen at a given time. • The demographics of the audience - age, gender and ethnicity. • In-depth behaviour data including dwell time or how long an individual spends watching a particular screen either in isolation or collectively with other screens. The data gathered from these sensors is then analyzed in real-time to give DOOH networks a means to make more informed real-time decisions when it comes to audience targeting, optimizing or remarketing.
Slide 4 - FastEdge's Audience Measurement helps DOOH Networks to attract top Advertisers When it comes to Digital Out-of-Home advertising, or DOOH advertising, knowing how audience feel towards a particular ad is not highly appreciated. This is where AI comes in – Artificial Intelligence – which helps DOOH networks to benefit from improved audience measurement and targeting capabilities, thus helping advertisers improve their ROI. By harnessing the power of Internet-connected sensors that are hard-wired into just about any display device, advertisers are now able to better understand their consumers' behaviour and measure audience attention levels. It is with this in mind that FastEdge's new solution, audience measurement that helps DOOH networks to attract top advertisers, was made. Here we'd like to get into the workings of our new system and why they'd be good for your business.
Slide 5 - Features and Impact of FastEdge Data Relevance: Track relevant information like Impressions, Unique visitors, Age Group, Gender, Emotion etc. in live environment. Provable Data: The System records blurred images to provide you confidence in the authenticity of the data generated. Unique Visitor Count: Unique visitors are identified and counted over a period of 24 hours. Multiple Revenue Generation: With the system in place, dealers can prove impressions to advertisers thereby generating more revenue.
Slide 6 - Important Highlights Of FastEdge Increase Impression Multiplier: Get the right Impression count through the accurate Data collection system to improve revenue generation. Count footfall: Measure the exact number of footfalls you get at your location. The intelligent system is able to identify multiple visits by the same person and you can obtain unique visitors count. Demographic Classification: Know what percentage of the audience is Male or Female and belong to what age bracket. Our system accurately details the demographic of the live visitors. Facial Recognition: The advanced facial recognition identifies unique visitors through the door, which is a critical information in any advertisement setting. Detailed Reporting: Reliable detailed reporting by the minute is tracked and viewed live on the system to get you more rapid information you need.
Slide 7 - About Us FastEdge, a technology company at the forefront of its industry has developed an innovative advertising system for outdoor billboards. The Edge computing and artificial intelligence will revolutionize how advertisers use this space to deliver proof-of performance as well provide valuable business insights that were never before attainable in any other way than by paying hefty prices from traditional providers who charge high fees just based on their name alone without delivering anything special or unique. The FastEdge Digital Out Of Home Advertising System is powered by cutting–edge AI/EC which helps brands achieve unprecedented levels of transparency about what they advertise while increasing brands' ROI via engagement.
Slide 8 - Contact Us Address: 13368 Arrowbrook Centre Dr, Herndon, Virginia 20171 Email us: info@fastedge.ai sales@fastedge.ai
 

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