Download Digital Marketing Overview PowerPoint Presentation

Iframe embed code :

<iframe src='https://www.slidesfinder.com/embedpresentation/NzExOQ==' width='630' height='570' frameborder='0' marginwidth='0' marginheight='0' scrolling='no' allowfullscreen></iframe>

Presentation url :

Home / Computers & Web / Computers & Web Presentations / Digital Marketing Overview PowerPoint Presentation

Digital Marketing Overview PowerPoint Presentation

PowerPoint is the world's most popular presentation software which can let you create professional Digital Marketing Overview powerpoint presentation easily and in no time. This helps you give your presentation on Digital Marketing Overview in a conference, a school lecture, a business proposal, in a webinar and business and professional representations.

The uploader spent his/her valuable time to create this Digital Marketing Overview powerpoint presentation slides, to share his/her useful content with the world. This ppt presentation uploaded by naveensingh in Computers & Web ppt presentation category is available for free download,and can be used according to your industries like finance, marketing, education, health and many more.

About This Presentation

naveensingh

Description : Digital marketing is the use of digital channels such as social media, email, search engines, and websites to promote products or services. It involves various strategies such as search engine optimization (SEO), content marketing, social media marketing, and email marketing. An effective digital marketing campaign can increase brand awareness, generate leads, and drive revenue growth.

Published on : Apr 29, 2023
Views : 473 | Downloads : 0

Download Now

Share on Social Media

Digital Marketing Overview Presentation Transcript

Slide 1 -

Digital Marketing Overview Anton Koekemoer | April 2012

Slide 2 -

Agenda Digital marketing overview

Slide 3 -

What is digital marketing? “Digital marketing” is the process of building and maintaining customer of ideas, relationships through online activities to facilitate the exchange products, and services that satisfy the goals of both parties. Digital Marketing Overview Introduction Plain English: Getting found online

Slide 4 -

Digital Marketing Overview Why are people going online?

Slide 5 -

For information on a new product, service or location If they have a question If they are looking for help If they want more information on certain individuals or organizations Meeting attendants Business contacts General information (maybe about you…) New employees Available jobs Etc. With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. This also includes small businesses that wants to trade online and make a name for themselves on the web. The web is crowded with information. If you have a website, can these people reach you that are searching the web for answers? Digital Marketing Overview Why are people going online?

Slide 6 -

Over traditional marketing * Puts the consumer in control Provides convenience Increases satisfaction Drives brand loyalty Reduces the selling cycle Reduces the cost of sales Builds your brand Provides targeted results It is measurable * Cost effective * Digital Marketing Overview There are many benefits of digital marketing

Slide 7 -

Key components Website design (user experience) Search engine optimization (SEO) * Pay per click (PPC) * Social media marketing (SMM) * Email marketing Display advertising (banner ads) Affiliate marketing Content marketing Online reputation management (ORM) Digital Marketing Overview What does digital marketing consist of?

Slide 8 -

One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have following 5 objectives. Reaching the right audience To engage with your audience To motivate your audience to take action Efficient spending on your campaign Return on investment (ROI) Digital marketing goal Digital marketing is about generating sales and/or capturing leads from customers that are searching on the Internet for answers. Digital Marketing Overview Digital marketing objectives

Slide 9 -

Back in the day, it was all about search engine optimization – (organic search) Build a website Apply the art of on and off page SEO to your website, you build links, you build more links, and you build even more backlinks, focus on the meta-tags, content, etc. You hope it shows up in Google someday You hope it displays on the results with the right keywords (what people are typing in when they search) It was like fishing and hoping you will get a catch. With SEO, PPC was born – (paid search) Google’s Adwords (3 line ads that show up on the right/top of search engine results) Microsoft’s Adcenter Yahoo’s search marketing (Overture) Build ads around keywords and pay for everyone that clicks the ad and visits your site Digital Marketing Overview How digital marketing evolved over the years

Slide 10 -

ppt slide no 10 content not found

Slide 11 -

Digital Marketing Overview The future of the web is social media (Web 2.0)

Slide 12 -

Digital Marketing Overview Search engine optimization (SEO)

Slide 13 -

SEO definition Search engine optimization (SEO) is the from the “free,” process of getting traffic “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Digital Marketing Overview What is search engine optimization (SEO)?

Slide 14 -

Your website will be found Improve your competitive edge Expand your customer base and target audience Cost effective Long term standings Free traffic Targeted traffic Higher sales (ROI) Global reach All the results can be measured Better conversion (sales) Pull marketing Increased visibility Your own 24 hour marketing team and shop front Digital Marketing Overview Advantages of search engine optimization (SEO)

Slide 15 -

Often, websites are never “indexed” by the search engines After sites are indexed, often they are not indexed for specific keyword(s) Website owners have no idea which search terms would really be best to drive traffic Fresh content is very important, but hard to keep up with Domain age plays a role It’s hard work and time consuming No one really understands how Google works If your competition is high, it gest more difficult Takes a long time to see the best results Gestation period is long * On going process Digital Marketing Overview Disadvantages of search engine optimization (SEO)

Slide 16 -

Research, research, research, research, etc Keyword research (what keywords are you going to target?) Build a kick ass website (Ryan and co) Make SEO friendly URL’s (anton-is-cool instead of anton.php?id=xyz) Unique and relevant titles on every page Write for users Optimize content to include keywords (use selected keywords once every 100 words) Create great unique content (content is king) Use your keywords as anchor text when linking Use alt text + title text in links Name images to what they represent (add alt text + title text) Build links intelligently (link smartly) Create a sitemap (submit to Google and Bing webmasters html+XML) Include website analytics (Google Analytics) Digital Marketing Overview Basic search engine optimization (SEO) strategy

Slide 17 -

Digital Marketing Overview Pay per click (PPC)

Slide 18 -

PPC definition Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, 'pay per click'. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services. Digital Marketing Overview What is pay per click (PPC)?

Slide 19 -

Very fast Get targeted visitors within hours (sometimes minutes) Provides a path for search engine optimization Can yield highly profitable results Great testing platform and can be highly targeted Time of day Geographic area Keywords and phrases Content network (Google) Immediate feedback No guestimation Easy implementation Flexible Digital Marketing Overview Advantages of pay per click (PPC)

Slide 20 -

Missing bulk of the traffic (focusing only on selected keywords) No guarantees Heavy competition Less trusted Expensive Complicated Click fraud You pay regardless to any sales Bidding war Competitive keywords demands higher bids Restricted to text and image ads Traffic stops when you stop paying Digital Marketing Overview Disadvantages of pay per click (PPC)

Slide 21 -

Research, research, research, research, etc Keyword research (what keywords are you going to target?) Choose which demographic you are going to target Location, location, location Make an offer they can’t refuse in your PPC ad (SEO Copywriting) You can go mobile Be dynamic Utilize long tail keywords Timing is everything Create dedicated landing pages with CTA’s A home page is not a landing page Research all the keyword generators Review your Google quality score Has to be 7/10 to be displayed Digital Marketing Overview Basic pay per click (PPC) strategy

Slide 22 -

Digital Marketing Overview Social media marketing (SMM)

Slide 23 -

Digital Marketing Overview What is Social media marketing (SMM)?

Slide 24 -

Social media marketing definition Social media is a medium and the medium is only a vehicle that amplifies social behaviour. The medium is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. Digital Marketing Overview What is Social media marketing (SMM)?

Slide 25 -

Digital Marketing Overview What is Social media marketing (SMM)?

Slide 26 -

Better targeting High return on investment (ROI) Does not require specialization or vast technical skills Increased visibility Targeted traffic Content promotion Helps with PR Fun way to do business Ability to go viral Expedites online brand development Cost effective (only time and effort) Market research (what are your customers talking about?) Create relationships with your customers Campaigns has the ability to drive huge amounts of traffic Supports traditional and other digital marketing campaigns Digital Marketing Overview Advantages of social media marketing (SMM)

Slide 27 -

Wrong strategy can hurt your reputation More time consuming than SEO and PPC Interaction is needed at each location point No short term ROI No clear definition of social media ROI Risk of negative comments ORM processes are needed for big social media marketing campaigns. Negative influence on worker productivity Everything is public Commit resources Ineffective use = brand credibility loss Digital Marketing Overview Disadvantages of social media marketing (SMM)

Slide 28 -

Social media (Web 2.0) technologies (Twitter, Facebook, YouTube, Pinterest, LinkedIn) consistenly changes all the time and your SMM strategy should NEVER start with the technology part of it. The POST method is an excellent starting point for any SMM campaign. The POST method stands for “People, Objectives, Strategy, Technology”, and this method helps to address the burning question of “should my company have a social media marketing strategy?” POST Method People: Do you know who your target audience is? What are their demographics and interests? Objectives: What do you want to accomplish with your social media marketing campaign? Strategy: How will things be different after you launch your social media marketing campaign? Technology: What social media channels are you going to use? Digital Marketing Overview Basic social media marketing (SMM) strategy

Slide 29 -

Digital Marketing Overview Digital marketing measurement

Slide 30 -

Calculation ROI (return on investment) = [(Payback - Investment)/Investment)]*100 Many tools and systems are available to calculate your ROI and to measure the effectiveness of your digital marketing campaign. ROI tools Google analytics Google webmasters tools Basic google search Google adwords Social media monitoring tools Sentiment analysis tools Digital Marketing Overview Digital marketing measurement

Slide 31 -

THANK YOU!

Frequently Asked Questions

> About SlidesFinder?

Slidesfinder is a website that allows users to upload and share their PowerPoint presentations online. It provides a platform for individuals and businesses to share their ideas and knowledge through presentations, and for others to view and download these presentations for educational or professional purposes.
Slidesfinder offers a wide range of presentation topics and categories, including business, education, science, technology, health, and more. Users can also search for presentations using keywords, tags, or by category. The website provides tools to create professional presentations with rich media, animations, and graphics.

One of the key features of Slidesfinder is its user-friendly interface, which allows users to easily upload, view, and share presentations. Users can also embed their presentations in their websites or blogs using the website's embed code feature.
Slidesfinder also offers premium services, such as the ability to create private presentations and to download presentations in high-quality formats. However, the basic features of Slidesfinder are free to use, making it accessible to anyone who wants to share their ideas and knowledge through presentations.

> How do I register with SlidesFinder?

Go to registration page (you can see signup link on top of website page) https://www.slidesfinder.com/signup . If you have facebook/gmail account them just click on SIGN IN WITH FACEBOOK OR SIGN IN WITH GOOGLE button, by this you will be a registered member of slidesfinder without filling any form, required detail automatically will be fatch from your account. If you do not a Facebook account, then click on "Signup". Fill all required fields and you will be a registered member of slidesfinder.

> Is slidesfinder account confirmation is mandatory?

Yes it is mandetory to active your account to login.

> Do I need to signup/login on SlidesFinder before uploading a PowerPoint presentation?

Yes, you need to login with your account before uploading presentation. Your username will be displayed on your uploaded presentation. Your registered email id is needed for sending your stats of uploaded presentation.

Slidesfinder is a sharing website for PowerPoint presentations search and share. Find your interest in the form of powerpoint presentations on slidesfinder and save your valuable time . On Slidesfinder you get presentations from our huge library of professional ppt presentations. We believe in making your search INFORMATIVE and FUN. Find your best ppt presentation from a pool of PowerPoint presentations stacked under important industry categories like business & management, heath & Wellness,eduction & training etc. We provide unique informative PowerPoint presentation for marketers, presenters and educationists. These professional PowerPoint presentations are uploaded by professionals from across numerous industry segments.These ppt presentations are available for FREE download.

Not just finding your interest, but facilitate you broadcast your interest. We have created this platform for easy sharing of PowerPoint presentations, ensuring that these presentations get maximum exposure. Create your slidesfinder account and upload PowerPoint presentations for free, share on social media platforms and BUILD YOUR CROWD WITH PRESENTATION !!

The Great Buddha says, "Share your knowledge.It’s a way to achieve immortality"! So, start sharing knowledge and we are here to make that immortal !!

Re-productivity of content are not allowed. Without prior written permission from author, commercial use of any content is illegal.