X

Download Evolution of Online Advertisement PowerPoint Presentation

SlidesFinder-Advertising-Design.jpg

Login   OR  Register
X


Iframe embed code :



Presentation url :

Home / Business & Management / Business & Management Presentations / Evolution of Online Advertisement PowerPoint Presentation

Evolution of Online Advertisement PowerPoint Presentation

Ppt Presentation Embed Code   Zoom Ppt Presentation

PowerPoint is the world's most popular presentation software which can let you create professional Evolution of Online Advertisement powerpoint presentation easily and in no time. This helps you give your presentation on Evolution of Online Advertisement in a conference, a school lecture, a business proposal, in a webinar and business and professional representations.

The uploader spent his/her valuable time to create this Evolution of Online Advertisement powerpoint presentation slides, to share his/her useful content with the world. This ppt presentation uploaded by harishaic in Business & Management ppt presentation category is available for free download,and can be used according to your industries like finance, marketing, education, health and many more.

About This Presentation

Evolution of Online Advertisement Presentation Transcript

Slide 1 - The Evolution of Online Advertisement
Slide 2 - Basic Idea: Deliver targeted ads to customers who will then be more apt to purchasing things. How Do Search Engines Accomplish this? 1. Personal characteristics of a web page visitor known to the party delivering an ad 2. Keywords of a search query launched by the user 3. Content of a web page visited by the user.
Slide 3 - Why not make advertisers pay for using the search engine as a marketing medium? Advertisers want their company/product to be the most competitive and popular, therefore they want their advertising to be the most competitive and popular. How do search engine’s provide the best search results for the post popular products? Google’s Marketing Breakthrough
Slide 4 - Targeted advertisement based on two effectiveness measures: 1.) Click-Through Rate (CTR): specifies on how many ads X, out of the total number of ads Y shown to the visitors, the visitors actually clicked; in other words, CTR = X/Y. CTR measures how often visitors click on the ad 2.) Conversion Rate: it specifies the percentage of visitors who took the conversion action. Conversion rate gives a sense of how often visitors actually act on a given ad, which is a better measure of ad’s effectiveness than the CTR measure. PAY-PER-CLICK Advertising Model
Slide 5 - The PPC model is widely adopted by Google and now its two main programs, AdWords and AdSense, are based on it. AdWords: a program allowing advertisers to purchase CPC-based advertising that targets the ads based on the keywords specified in users’ search queries. An advertiser chooses the keywords for which the ad will be shown on Google’s web page. PAY-PER-CLICK Advertising Model
Slide 6 - When a user issues a search query on Google.com or a network partner site, ads for relevant words are shown along with search results on the site on the right side of the Web page as “sponsored links” and also above the main search results. The ordering of the paid listings on the side of the page is determined according to the AdRank. Quality is the “quality” of the keyword being search. Ad Rank = CPC x QualityScore, Uses of AdWords
Slide 7 - Google AdSense is a program for website owners to display Google’s ads on their websites and earn money from Google as a result. To participate in this program, website publishers need to register with Google and be accepted into the program by Google. Also they have to meet certain criteria set by Google such as AdSense for Search (AFS) and AdSense for Content (AFC): Uses of AdSense
Slide 8 - AdSense for Search (AFS): publishers allow Google to place its ads on their websites when the user does keyword-based searches on their sites. AdSense for Content (AFC): the system that automatically delivers targeted ads to the publisher’s web pages that the user is visiting. These ads are based on the content of the visited pages, geographical location and some other factors. Uses of AdSense
Slide 9 - Google pays advertisers using the PPC model. Publishers can see detailed online reports helping the publishers to track their earnings. These reports contain several statistics of clicking activities on the ads displayed on publisher’s website. These statistics help the publisher to get an idea of how well his or her website is performing in the AdSense program and how much the publisher is expected to earn over time. Uses of AdWords and AdSense
Slide 10 - • CPM – Cost per Mille – an advertiser pays per one thousand impressions of the ad (“Mille” stands for “thousand” in Latin); an alternative term used in the industry for this payment model is CPI (Cost per Impression). • CPC – Cost per Click (a. k. a. Pay per Click or PPC; we will use these terms interchangeably) – an advertiser pays only when a visitor clicks on the ad, as is clearly stated in the name of this payment model. • CPA – Cost per Action – an advertiser only pays when a certain conversion action takes place, such as a product being purchased, an advertised item was placed into a shopping cart, or a certain form being filled. This is the best option for an advertiser to pay for the ads from the advertisers’ point of view since it gives the Advertising Payment Methods
Slide 11 - Conversion Fraud: People clicking on products/advertisements excessively without the real intent of actually making any purchases. Problems with PAY-PER-CLICK
Slide 12 - - Cost Per Click is the predominant advertising payment method, made popular by search engines such a Google and Overture (now part of Yahoo!). - Google introduced CPC AdWords program in 2002. - Combining a particular ad payment method with a particular targeting method. For Google and Yahoo! the two main models are the keyword-based PPC and the content-based PPC models. Recent History of CPC Method
Slide 13 - Because there are no guarantees to the advertiser, they could be losing money on ads if there is no revenue coming from users purchasing their products. Thus the Cost Per Action model is most fair and logical to advertisers. Google is trying to test a CPA payment model that some consider to be the future of online advertising payment methods. Google’s Plan for the Future
Slide 14 - Thank You
 

Frequently Asked Questions

> About SlidesFinder?

Slidesfinder is a website that allows users to upload and share their PowerPoint presentations online. It provides a platform for individuals and businesses to share their ideas and knowledge through presentations, and for others to view and download these presentations for educational or professional purposes.
Slidesfinder offers a wide range of presentation topics and categories, including business, education, science, technology, health, and more. Users can also search for presentations using keywords, tags, or by category. The website provides tools to create professional presentations with rich media, animations, and graphics.



One of the key features of Slidesfinder is its user-friendly interface, which allows users to easily upload, view, and share presentations. Users can also embed their presentations in their websites or blogs using the website's embed code feature.
Slidesfinder also offers premium services, such as the ability to create private presentations and to download presentations in high-quality formats. However, the basic features of Slidesfinder are free to use, making it accessible to anyone who wants to share their ideas and knowledge through presentations.

> How do I register with SlidesFinder?

Go to registration page (you can see signup link on top of website page) https://www.slidesfinder.com/signup . If you have facebook/gmail account them just click on SIGN IN WITH FACEBOOK OR SIGN IN WITH GOOGLE button, by this you will be a registered member of slidesfinder without filling any form, required detail automatically will be fatch from your account. If you do not a Facebook account, then click on "Signup". Fill all required fields and you will be a registered member of slidesfinder.

> Is slidesfinder account confirmation is mandatory?

Yes it is mandetory to active your account to login.

> Do I need to signup/login on SlidesFinder before uploading a PowerPoint presentation?

Yes, you need to login with your account before uploading presentation. Your username will be displayed on your uploaded presentation. Your registered email id is needed for sending your stats of uploaded presentation.

Slidesfinder is a sharing website for PowerPoint presentations search and share. Find your interest in the form of powerpoint presentations on slidesfinder and save your valuable time . On Slidesfinder you get presentations from our huge library of professional ppt presentations. We believe in making your search INFORMATIVE and FUN. Find your best ppt presentation from a pool of PowerPoint presentations stacked under important industry categories like business & management, heath & Wellness,eduction & training etc. We provide unique informative PowerPoint presentation for marketers, presenters and educationists. These professional PowerPoint presentations are uploaded by professionals from across numerous industry segments.These ppt presentations are available for FREE download.

Not just finding your interest, but facilitate you broadcast your interest. We have created this platform for easy sharing of PowerPoint presentations, ensuring that these presentations get maximum exposure. Create your slidesfinder account and upload PowerPoint presentations for free, share on social media platforms and BUILD YOUR CROWD WITH PRESENTATION !!

The Great Buddha says, "Share your knowledge.It’s a way to achieve immortality"! So, start sharing knowledge and we are here to make that immortal !!

© 2013-2024 SlidesFinder. All rights reserved.

Re-productivity of content are not allowed. Without prior written permission from author, commercial use of any content is illegal.