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20 Ideas For Your Website Homepage Content PowerPoint Presentation

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Published on : Feb 20, 2018
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20 Ideas For Your Website Homepage Content Presentation Transcript

Slide 1 -

20 Ideas for your Website Homepage Content

Slide 2 -

#1 - LOGO This first thing your visitor should see is your logo. Place it on the top left, a common hot spot where readers begin. Surround your logo with ample negative space so it stand out.

Slide 3 -

#2 - MENU Create a menu featuring only the most important pages allowing visitors to quickly navigate to the sections that interest them. Only hide it behind the "hamburger" icon for small screens.

Slide 4 -

#3 - SPECIAL ENTRY If your site needs to provide private access to members of a subset of your visitors, devise an elegant way for these types of users to login atop the page.

Slide 5 -

#4 - HERO SHOT Your hero shot or main image should inspire the right visitors to interact further and the wrong visitors to exit. Keep it simple. Keep it real. Avoid corny stock photos.

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#5 - HEADLINE The most important passage on your website, the homepage headline, might appear above, below or within the hero shot. Write an utra-clear, benefit-focused headline.

Slide 7 -

#6 - THE CAN'T-MISS CALL-TO-ACTION Feature a visually prominent call-to-action (CTA) by creating a button in or below your hero shot. Use active language and highlight the value that comes with clicking.

Slide 8 -

#7 - INTRODUCTION Begin a dialogue with your visitor with benefit-oriented and friendly introductory copy. Include keywords for SEO, and possibly, internal links.

Slide 9 -

#8 - PORTFOLIO If your business delivers products or services that can be showcased via images, and descriptions, users may want to find a portfolio gallery on your home page.

Slide 10 -

#9 - BLOG Consider directing homepage visitors to your blog or content hub by displaying recent or popular posts. You can do so with a grid of tiles, stack of rows, thumbnails or a list.

Slide 11 -

#10 - PODS Pods Present supporting pods, or sections, to include whatever visitors will find valuable: products, books, awards, clients, staff profiles, news, etc.

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#11 – SOCIAL PROOF Demonstrate credibility with "social proof" that indicates approval of your product. Consider testimonial, client logos, trust seals, award emblems, stats, press mentions, and reviews.

Slide 13 -

#12 – FEATURES AND BENFITS Communicate the key features and benefits of your products as a grid of pods,a list,or in rows. The left/right "ping pong“ presentation is a popular choice.

Slide 14 -

#13 – YOU If you're using a wabsite support to support your personal brand, you may want it to feature you. Consider a photo; quote,bio,introductory passage or video.

Slide 15 -

#14 – SUBSCRIPTION User a plugin or third-party service to offer email subscriptions. You can do so with a variety pop-ups, a CTA that invokes a landing page, or an embedded form.

Slide 16 -

#15 – OFFER Generate leads from your homepage with a "lead magnet" offer such as an ebook, guide, free trail, coupon, etc. You can present it in your hero shot, as a CTA, or in a section of the page.

Slide 17 -

#16 – RESOURCES If you offer resources-free or paid- via a specific section of your webiste, increase click-throughs by dedicating a section ot showcasing your resource library.

Slide 18 -

#17 – SEARCH FUNCTION If your website has large amount of pages, offer a search function as a convenience of visitors. Top right is the popular convention for placement.

Slide 19 -

#18 – ADDITIONAL CTAs Your homepage may offer additional CTAs to quickly satisfy your visitor's information needs. Buttons and links in contrasting colors will help call attention to them.

Slide 20 -

#19 – KEYWORDS Give you homepage SEO juice with keywords place in the title tag, headline, menu items, body copy and "behind" images (as alt img tags)

Slide 21 -

#20 – FOOTER The footer of your homepage is likely to be a standard feature all across your website. Carefully consider including elements users may want fast access to, especially contact information.

Slide 22 -

Thank You

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