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An Overview Tesla PowerPoint Presentation

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An Overview Tesla Presentation Transcript

Slide 1 - Tesla
Slide 2 - Facts Founded in 2003 by engineers in Silicon Valley Tesla’s CEO – Elon Musk Electric car with instant torque, incredible power, and zero emissions Tesla's first assembly plant occupies the former NUMMI plant in Fremont, California. It is known as the Tesla Factory. The company is expanding its manufacturing footprint into other areas, including in Tilburg, the Netherlands, where it has an assembly facility, and Lathrop, California, where it has a specialized production plant.
Slide 3 - Mission & Vision Mission Is to accelerate the world’s transition to sustainable energy. Vision The TESLA group of companies aim to be the premier global provider of energy industry forecasting solutions.
Slide 4 - Core Values Always do your best No forecast is perfect, but try anyway Respect and encourage people Always be learning Respect the environment
Slide 5 - Pricing Strategy Demand: Testa aims to satisfy current demand and attract all residual consumers in each segment. Segmentation: Model S – E-Segment (Executive) Model X – J-Segment (Sport Utility) Model 3 – D-Segment (Large Cars) Innovation: R&D of each previous model lowers innovation costs for later models, raising profit margins
Slide 6 - Competitors BMW Volvo Audi Ford Mercedes-Benz Toyota
Slide 7 - Life Cycle https://adizes.com/lifecycle/
Slide 8 - Quality Management When Tesla launching the new product doesn’t care so much about its quality as it needs to meet deadlines. For the company the most important product quality is the safety of the car, being possible to change the following aspects over time.
Slide 9 - SWOT Analysis S W O T Threats Gasoline prices keep falling Elon Musk’s Erratic Behavior Affecting Tesla’s Reputation Extensive Competition Opportunities Electric car market grows higher than hybrid and combustion vehicles Governments tend to lower electric car prices in the future Growing concern for the environment Weaknesses High price for low demand for electric vehicles New company compared with Toyota, GM… Some delays in launching products. Strengths Futuristic, Elegant and Luxurious Manufacturing and own distribution network Free charge Premium vehicle sales in the US
Slide 10 - PEST Analysis Political Factors Governmental entities are among the main societal forces that affect businesses and industries. For example, policies on trade can limit industry performance and the company's revenue. Economic Factors The effects of economic conditions on the remote or macro-environment include market growth, trade levels, currencies, and other variables that influence the automotive business. For example, the solar energy market’s growth rate determines the growth opportunities of the company’s solar panel business.
Slide 11 - PEST Analysis Social/Sociocultural Factors Social conditions considers how the business aligns with the social trends in its target markets. For example, Tesla has growth opportunities based on the rising popularity of low-carbon lifestyles and increasing preference for renewable energy. Technological Factors The advancement of Tesla’s automotive and energy solutions business depends on available technologies. For example, materials engineering technology determines the efficiency and cost-effectiveness of the company’s batteries.
Slide 12 - 6 Leadership Principles at TESLA 1. Move fast The ability to rapidly respond to trends and changes in the market drives competitive advantage. 2. Do the Impossible Go beyond conventional limits of productivity and creativity in automotive design. 3. Constantly Innovate Tesla must innovate continuously to maintain its competitive advantage. 4. Reason from “First Principles” Use first principles to fulfill your job. 5. Think Like Owners Act like owners. Take responsibility. 6. We are ALL IN Teamwork develops synergy and makes the corporate culture effective in maximizing benefits
Slide 13 - Competitive Advantages Customer loyalty The cohesive vision Tesla works Remarkable design
Slide 14 - Innovation Constant innovation and product differentiation to retain monopoly power in the face of increased competition.
Slide 15 - BCG Matrix
Slide 16 - Tesla Ansoff Matrix Tesla engages in new product development infrequently. Tesla is evaluating a number of new markets to enter, India being in the shortlist. Tesla has used diversification strategy during past years.
Slide 17 - Stakeholders’ Analysis Communities Communities are stakeholders that determine brand image through their significant lobbying activities and responses to the business. One of the interests of this stakeholder group is to ensure that the natural environment is conserved or protected. In this business analysis case, the company’s electric automobiles, batteries and solar panels (through the subsidiary SolarCity) address such interest. Customers Customers affect Tesla’s revenues and are interested in product quality and reasonable pricing. The company gives high priority to these stakeholders in its corporate social responsibility programs, seek new ways of minimizing costs. For example, instead of continuing to buy battery cells from Panasonic, Tesla shifts to manufacture, in collaboration with Panasonic, its own batteries to make its electric automobiles more affordable.
Slide 18 - Stakeholders’ Analysis Employees Tesla believes that employees are a critical success factor in its automotive and energy solutions business. Their interests include high compensation and significant career opportunities. Tesla’s corporate responsibility approach satisfies these interests through a competitive compensation strategy, as well as HR programs for skills development and leadership development. Investors/Shareholders Tesla’s early years depended on a series of funding from investors. These stakeholders are important in influencing the company’s capitalization. Investors and shareholders have interests in the profitability and growth of the business. For example, the company’s decision to allow other firms and individuals to use its technology patents is expected to increase market demand for electric vehicles and related products.
Slide 19 - Stakeholders’ Analysis Governments Tesla experiences the effects of governmental action. Governments are stakeholders that present requirements, limits and opportunities to businesses. This stakeholder group’s interests include legal compliance, as well as business contribution to economic growth. With plans for strategic global expansion and an excellent sustainability record, Tesla’s corporate social responsibility strategy satisfies these interests.
Slide 20 - Tesla’s Change Tesla has changed the design over the years giving a more futuristic look to its vehicles. Tesla has decided to create insurance for its vehicles so that people who buy their cars do not spend more money on other companies. Being this insurance cheaper and especially covering these cars since insurance for these is very expensive.
Slide 21 - Competitors Analysis
Slide 22 - Main Competitors (USA) Chevrolet (Volt EV) #1 in USA Hyundai (Ioniq EV) #3 in USA Volkswagen (e-Golf) #5 in USA
Slide 23 - Social Media
Slide 24 - Profitability (based on latest data) Tesla: $24.4B Revenue ($1.2B Total Funding) Elon Musk: “Given that Tesla has never made an annual profit in the almost 15 years since it existed, profit is obviously not what motivates us.“ Volkswagen: $271.3B Revenue Hyundai: $87.1B Revenue GM (Chevrolet): $10.8B Revenue But it still means big profit-sharing checks for about 46,500 union workers in the U.S. They'll get $10,750 each.
Slide 25 - Global EV Sales The Tesla Model 3 had its best off-peak month in August with an estimated 21,000 sales. For the year, Model 3 is more than 100,000 above the 2nd best model. SAIC Baojun E-Series was the second-best model in August with 8,698 (31,900), followed by BAIC EU-Series - 7,580 (65,593 YTD) In general, other models are not able to reach five-digit results, and only four (besides the Model 3) were above 5,000.
Slide 26 - Price Tesla Model 3 (Standard) $38,990 Chevrolet Bolt EV $36,620 Hyundai Ioniq EV $30,315 Volkswagen e-Golf $31,895
Slide 27 - Range Tesla Model 3 (Standard) 354km Chevrolet Bolt EV 383km Hyundai Ioniq EV 200km Volkswagen e-Golf 201km
Slide 28 - Performance (km/h & 0-100) Tesla Model 3 (Standard) 210 km/h & 5.6 sec Chevrolet Bolt EV 145 km/h & 6.5 sec Hyundai Ioniq EV 165 km/h & 9.9 sec Volkswagen e-Golf 150 km/h & 9.6 sec
Slide 29 - Conclusion of Tesla competitors Tesla is far better than most of the competition when it comes to how far its cars can go on a single charge. Not only do Teslas go farther than the competition, they go faster and have more powerful engines than their counterparts, which explains that huge jump in cost.
Slide 30 - Models
Slide 31 - ADKAR Model Awareness: Cars that are possible for everyone to buy. Desire: Manufacture cheaper cars for people who can't afford premium class cars. Knowledge: Look for techniques that allow the manufacture of these cars reducing costs. Ability: Implement the knowledge gained by putting them into practice by making cheaper parts. Reinforcement: Review if everything that has changed works correctly, being possible the product purchased by any consumer.
Slide 32 - Tesla
Slide 33 - 5I’s Model Information: It’s transmitted by all possible means of communication, internet, social networks, advertisements ... Identity: With the changes that are constantly made in the company Incentivize: Through bonuses of good work done for workers, and for consumers with small gifts for being brand loyal Infrastructure: Change what prevents the company from succeeding Institutions: Who makes the rules in the company is the CEO, and for the company it is the consumers since they are the ones who decide whether they want the product or not.
Slide 34 - Thanks for your Attention!!!
 

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