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The best lingerie brands aren't necessarily the ones that have the sexiest or most daring designs, but rather, they're the ones that make you feel your most confident. Contrary to outdated belief; women don't dress for anyone but themselves – and that includes their underwear – so if it's a pair of Bridget Jones style knickers or a comfortable thong that you feel yourself in, you'll be wanting a roster of the best brands to browse when it comes to buying them.
SKIP TO: Shop the best lingerie brands | 2024 lingerie trends | Our guide to buying the best lingerie | How we tested each brand | Our other lingerie guides.
Amusingly, your underwear is likely one of the smallest items in your wardrobe and yet it's the thing that packs the biggest punch. However, the lingerie market is pretty saturated and deciding which bralette/push-up bra/cotton underwear to add to checkout is tricky enough without having to worry about where to get it from. Lucky we've taken one for the team by practically doing it for you, then.
Why we love: Since its very first (and viral) design, the Triangle Set, it has expanded into more daring territories – think sexy lingerie in sheer and lace fabrics – and has seriously gained traction. An influencer favourite, this brand is definitely one to update your top drawer with.
“Lounge Underwear has been my go to brand for years, anyone would think I’m an ambassador for them by looking at my Lingerie drawer. They are both comfortable but undeniably sexy.” – Neamh Randall, GLAMOUR's Commerce Photo Editor.
Why we love: Bluebella lingerie is a firm favourite among GLAMOUR editors for its trend-led, expensive-looking lingerie that doesn't cost your entire salary. They're a British lingerie brand, with underwear that aims to be both intimate and luxurious.
Why we love: Those days when you're working from home and want that naked feel but still need to wear something to feel appropriate? Nudea is your one-stop shop.
The Stretch Easy Does It Bralette
The Stretch Boss Full Cover Bra
Why we love: Showcasing an impressive, curated offering via a selection of much-loved lingerie brands – including Calvin Klein, Nudea, Modibodi, Sloggi and Tommy Hilfiger – as well as their own in-house lingerie brand KBX, the platform (which doesn't sell sex products or toys) is the very welcome yin to Ann Summers' famously sexy yang.
Sexy Lace Planet Padded Plunge Bra
Why we love: “I’ve got one key criterion when shopping for underwear — comfort. The thought of spending the entire day feeling uncomfortable down there makes my skin crawl. Stripe & Stare’s undies are, hands-down, the most comfortable things I’ve ever put on my body, thanks to the 95% biodegradable TENCEL™ Modal x Micro (otherwise known as trees).” – Sophie Donovan, GLAMOUR's Senior Commerce Writer.
The Original Knicker Four Pack
Why we love: Another high-street hero is Boux Avenue, the lingerie brand stocking underwire bras, wire-free bras and knickers in every size, fit and colour you could possibly dream of.
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Why we love: It's exactly what it says on the tin: provocative and sexy, celebratory of the female form and – though there's still a way to go – more diverse than it ever used to be.
Why we love: Pour Moi sells one bra every 30 seconds – that's no mean feat. Prices are modest, styles are sexy and you can even get your hands on some nightwear, sportswear and swimwear while you're at it.
India Boudoir Eyelash Lace Padded Set
New Romance Padded Push-Up Plunge Bra
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Why we love: Not only do Lemonade Dolls use materials which are responsibly sourced (all of the elastic it uses is recycled), but it also caters to a much wider range of sizes and body types. Think: bras for bigger boobs and curvy/plus size underwear sets that are actually sexy. Finally!
Why we love: London-based lingerie brand Coco de Mer first started as a small underwear boutique in Covent Garden, and has since grown to become a powerhouse luxury lingerie brand where functionality meets luxury.
Coco de Mer Slyph V-neck Stretch-Silk Chemise
Coco de Mer Seraphine Silk-Blend Plunge Bra
Why we love: Amazon Essentials carries everything you could ever need – i.e., the essentials. Duh. From everyday pants to T-shirt bras and even anti-chafing shorts, don't skip past this brand.
Amazon Essentials Cotton and Lace Lightly Lined Full Coverage Bra
Amazon Essentials Cotton High Leg Brief Underwear (Pack of 6)
Why we love: For the simple fact that it champions every body and every skin tone, with wearable designs that lend themselves to every area of your lifestyle.
“I practically live in Skims underwear, but my favourite by far is the Fits Everybody stretch-woven T-shirt bra. The material feels incredibly soft on my skin, its true to size, and the flexible underwire and lightly lined cups strike the perfect balance between comfort and support. Plus, the adjustable straps make it a great fit for everyday wear.” – Mayola Fernandes, GLAMOUR's Commerce Writer.
Adaptive Fits Everybody Boy Shorts
Why we love: This brand prides itself on making over 80 bra sizes as well as UK dress sizes 8-28 (or US 4-24). You'll find everything from stand-out mischievous and sexy designs to pretty and practical ones, but never anything boring or beige.
Persephone Teal and Black Wired Lace Body
Ziggy Mango Lace and Spotted Mesh Bra
Why we love: There for your every lingerie need in every stage of your life, M&S stocks training bras, nursing bras, silk and lace sexy lingerie, cotton underwear, pyjamas, the best shapewear and more.
Wild Blooms Wired Full Cup Bra Set F-J
Lace Trim Padded Full Cup Wired Bra set A-E
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Why we love: A great brand for those who wish to celebrate their curves (as you should!), Gossard's designs are inspired by the 1900s French actress Sarah Bernhardt's on-stage corseted silhouette.
Why we love: The brand is all about the confidence of expression and capturing a retro free spirit – so expect trend-driven prints (like bold zebra and clashing colours) and fabrics such as satin, lace and mesh.
Wild Lovers A-D Lucy Underwired Lace Bra
Wild Lovers Exclusive Lace Set
Why we love: Expensive-looking lingerie doesn't have to be a luxury. ASOS Design is one of the best lingerie brands around for speedy delivery, trend-led styles and affordable prices.
ASOS DESIGN Curve Sienna Lace Set
ASOS DESIGN Sofia Pointelle Bralette and Brief Set With Lace Trim
Save when you shop for the best lingerie brands with these ASOS discount codes.
Why we love: The New York label that is Fleur du Mal uses the finest French lace and silks to have you feeling confident from your very first layer. Fans of its luxurious creations include Julia Restoin Roitfeld and Daisy Lowe.
Fleur du Mal Rose Cutout Embroidered Silk-Blend Satin and Tulle Briefs
Fleur du Mal Lily Embroidered Silk-Blend Satin Tulle Underwired Soft-Cup Bra
Why we love: Founded in 1968, everyone and their mum knows the iconic Calvin Klein. The Modern Cotton collection (especially the bralettes and high-waisted knickers) are bestsellers and are oh-so comfy and really, really flattering.
period panties Calvin Klein Modern Cotton Triangle Bra