Founder and CEO of China Link Group
Founder and executive director of China Link Group. Specialist and consultant in the area of business with China and Asia, businessman, investor, writer and speaker. Graduated in Administration from Universidade Paulista and specialized in Marketing from Fundação Getúlio Vargas. Inspection Service
If you are involved in manufacturing, sales or distribution and are looking for ways to optimize costs or increase your profit margin, you have almost certainly heard of the Yiwu Market in China. This colossal wholesale market is a true oasis for importers looking for new opportunities.
Known as the “City of Small Commodities”, Yiwu is located in Zhejiang province, China. With more than 75 thousand stands, this shopping center houses an impressive variety of products, from decorative items to fashion accessories, toys and electronics.
Its history as a commercial center dates back millennia, with intensification in recent decades. Archaeological evidence points to the presence of markets in Yiwu since the Neolithic period, around seven thousand years ago! The strategic location, on the commercial route between north and south China, favored the exchange of goods, transforming it into the largest wholesale market in the world.
Yiwu's real growth occurred in the second half of the 20th century, with China's opening to international trade. The creation of the Yiwu Economic and Technological Development Zone in 1992 was crucial. Government incentives and infrastructure investments have solidified its position as a world leader.
Logistics efficiency is one of Yiwu's main advantages. With a robust infrastructure including international airport, railway freight station and a well-connected road network, transportation and distribution of goods is facilitated. Furthermore, competitive prices attract buyers, resulting in a large scale of production and competition between suppliers.
Spanning an incredible four million square meters across five dynamic districts, Yiwu Market is a veritable labyrinth of possibilities. Each district is a vast ecosystem, showcasing more than 400,000 types of products from 40 diverse industries. Whether textiles, electronics or crafts, each niche has its space in these busy corridors.
Within the Yiwu Market, a variety of niches cater to different demands and segments. Whether you're a retailer looking for new arrivals or a distributor looking for exclusive products, Yiwu has you covered. Homewares, jewelry, toys, stationery and more are available.
Quality may vary, so it is crucial to have technical knowledge to assess the quality of products.
The main difference between Yiwu and the Canton Fair is in quantity. While Canton Fair suppliers mainly present samples, Yiwu suppliers offer prompt delivery and allow small quantity purchases.
Although it is ideal for retailers and resellers looking to buy in quantity, the market also attracts individual buyers looking for unique products. However, it is important to note that Yiwu is focused on wholesale, so prices may not be advantageous for those looking for just one or two units of a product.
In short, Yiwu Market is for:
– Shopkeepers and resellers; – Individual buyers looking for unique products; – Entrepreneurs looking for new products to import and sell in their businesses.
In China, the main innovations of the world market are found. Importing from the Asian country means being ahead of the market, with competitive prices, personalized products and new innovations.
Founder and CEO of China Link Group
Founder and executive director of China Link Group. Specialist and consultant in the area of business with China and Asia, businessman, investor, writer and speaker. Graduated in Administration from Universidade Paulista and specialized in Marketing from Fundação Getúlio Vargas.
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